Photography + Aerial
Paris, Tennessee
Paris, Tennessee — yes, that Paris — is one of the South's most charming small towns, anchored by Kentucky Lake and a community identity that takes real pride in its namesake. The Henry County Tourism Authority needed content that would put Paris on the map for visitors who'd never thought to look in western Tennessee.
Small-town tourism boards face an awareness problem before a conversion problem. For Henry County, the task was creating imagery compelling enough to make travelers genuinely consider adding Paris, Tennessee to their plans — competing not just with other small towns but with every other travel option on the internet.
We leaned into the town's personality — the iconic downtown murals, the lakefront landscapes, the genuine warmth of small-town Tennessee — and paired that ground-level storytelling with aerial work that reveals the scale and beauty of Kentucky Lake and the surrounding countryside.
80+ edited photographs including aerial drone imagery of Kentucky Lake, downtown street photography, and lifestyle content. Full commercial rights for use across all tourism board channels.
"The photography gave us something we've never had before — content that makes people actually want to visit. We've already seen a measurable uptick in inquiries."
Henry County Tourism Authority
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