Nashville draws millions of visitors a year, and standing out in a crowded destination marketing landscape takes more than a postcard shot of Broadway. Here's what's actually changing in how hotels and destination brands are photographing the city in 2026.
01
Aerial Coverage of the Skyline Is Standard, Not a Luxury
Drone footage above the skyline, alongside ground-level street photography, is now a standard part of a Nashville content library. Aerial gives hotels and tourism brands the broad, aspirational imagery that performs on paid and organic channels, while street-level shots capture the grit and glow of the entertainment district.
02
Content Is Built for Every Type of Traveler, Not One
A recent Visit Music City project was built to speak to the music fan, the foodie, the sports enthusiast, and the weekend getaway crowd, not a single generic visitor. Hotels are following the same logic, diversifying their libraries beyond the standard lobby-and-pool shot list.
03
Multi-Day Productions Across the City
Destination content for Nashville is increasingly shot over multiple days across the city, rooftops on Broadway, drone altitude above the skyline, rather than confined to a single location or a single afternoon.
04
Photo and Video Produced Together
A recent Nashville luxury hotel project combined 120+ edited photographs with a 90-second brand film and 8 social reels from the same production. Video is no longer treated as a separate booking, it's planned into the same shoot as the photography.
05
Full Commercial Rights as the Default
Nashville tourism and hospitality content is increasingly delivered with full commercial usage rights included, rather than a limited license, giving hotels and destination brands the flexibility to use assets across every partner and advertising channel.
"The content delivered is exactly what we needed to tell Nashville's story. World Wide Stays understood our brand from day one." — Visit Music City
We've produced destination and hotel content across Nashville for clients including Visit Music City and The Joseph. Our hotel photography services are built around these same trends.
Want to see how these trends apply to your Nashville property? Get in touch and we'll walk you through it.
Frequently Asked Questions
Is aerial photography common for Nashville hotels?
Increasingly, yes. Recent Nashville destination content has included drone footage above the skyline alongside ground-level street photography, giving both tourism boards and hotels aspirational imagery that performs on paid and organic channels.
How is Visit Music City using photography and video?
Nashville's official tourism brand commissioned 200+ edited photographs spanning aerial, street, and venue photography, plus a video package for social and digital advertising, aimed at reaching the music fan, the foodie, the sports enthusiast, and the weekend getaway crowd.
Are Nashville hotels producing photo and video together?
Yes. Combining photography and video into one production, capturing the same lobby, rooftop, and lifestyle moments for both formats, has become standard practice for Nashville properties with a lot of ground to cover.