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JOURNAL

Hotel Photography & Hospitality Content Insights

Thoughts on hotel photography, hospitality content, and what it takes to capture a property at its best.

What We Learned Shooting in the Ecuadorian Amazon

Kapawi Ecolodge is accessible only by bush plane. Here's what it takes to produce a full content library in one of the most remote places on earth.

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HOTEL PHOTOGRAPHY

What to Look for When Hiring a Hotel Photographer

Not all photographers understand hospitality. Here's what separates a great hotel photographer from someone who just takes pretty pictures.

March 2026

CONTENT STRATEGY

5 Types of Content Every Luxury Hotel Needs in 2026

Hero shots alone won't cut it anymore. Here are the five content types driving direct bookings for the best hotels in the world.

March 2026

CONTENT STRATEGY

Hotel UGC vs Professional Photography: When to Use Each

UGC feels authentic. Professional photography builds trust. The best hotel marketing strategies use both — here's how to decide.

March 2026

CONTENT STRATEGY

The Content Audit Every Hotel Should Do Before Their Next Shoot

Before we pick up a camera, we audit every client's existing content. Here's the framework we use and how you can do it yourself.

December 2025

BEHIND THE SCENES

Shooting Across Three Continents in 30 Days

A look inside our busiest production month — from Puerto Rico to Ecuador to Morocco, with lessons learned at every stop.

November 2025

SOCIAL CONTENT

How Hotels Can Get 6 Months of Social Content From One Shoot

The secret isn't shooting more — it's planning smarter. Here's how we build social content libraries that last.

October 2025

INDUSTRY INSIGHT

Why 67% of Guests Book Based on Photos — And What That Means for Your Property

The data is clear: visual content is the single most influential factor in hotel booking decisions. Here's how to use that to your advantage.

October 2025

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Hospitality content insights, production tips, and behind-the-scenes stories. No spam, ever.

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